Web design can be very important to learn if you are considering doing business online. One of the best ways to earn income online is by setting up a website that either promotes your own products, or promotes the products of other companies who pay you a commission when you refer customers. However, the one issue that stops many people from going forward is the necessity of designing an attractive site.

One solution, of course, is to simply hire a good web design firm and let them do the work of setting up your site. If you will be selling a lot of products and require a complex design and shopping cart, then it is probably a good idea to let an expert do the initial work for you. However, even if you are going to hire out the job, it is still important that you learn the basics. If you know nothing about HTML, you will have to pay someone to make even the tiniest changes to your site in the future. So no matter whether you are going to hire someone or do the job yourself, it is still very important to understand basic web design.

To begin with, you are going to need a good deal of education and experience dealing with computers and common computer programs. If you do not know your way around the basics of using a computer, then designing, developing and maintaining an online marketing presence will be out of your reach. Most community colleges have accredited courses in computer science and basic computer courses. There is a vast source of knowledge on this subject online. Therefore, your first step to getting a website online is to be very familiar with your PC or laptop and be comfortable using it.

Once you know your way around computers, you are ready to start learning. The next step is to get online and start researching HTML, CSS and Javascript. These are the three languages of basic web design. A basic level of understanding of these three languages and the file structure associated with a simple website will have you up and running in no time. Add to that a bit of time learning about image editing and how images can enhance the website and you will be ready to try your hand at designing a site.

You will have come a long way once you understand website design languages, image editing, website layout, navigation, and CSS styles. From here, you have the foundation for a basic website. You might also want to consider one of the many website design programs that are available. They will actually allow you to build a site without having to have an advanced knowledge of HTML. In fact, most of these programs will include website templates that you can use and modify for your own site.

While the language of web design may seem like Greek to you when you first start, with a little bit of time and effort you’ll be able to create a basic site without a problem. For more complex sites, you will probably still prefer to work with a professional. But your education in web design will pay off when you need to modify your site later on.

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There are so many websites out there that have not been optimised for search engines at all, the question is should web designers optimise websites for search engines as part of the overall solution?

Well it’s perhaps a little unfair to criticise web designers for not doing SEO as standard since it is an entirely different skill set, however my opinion is that to be in the web design market these days in order to add value to clients some basic knowledge of SEO is essential.

Of course having the skill sets is one thing, but doing SEO properly is a time consuming process so arguably it should be an optional service in addition to website, and really if a client want their website to produce results for them, then they should be seriously considering this.

However I do believe that every site should have basic SEO included, this means that HTML title tags can be made relevant to the website itself, and the website should be search engine friendly making it easy for either a customer to complete the SEO themselves or an SEO consultant to manage should the design firm not offer SEO services themselves.

Unfortunately this does not seem to be the case most of the time and customers are often left with what might be a great site from a design or technical point of view, but just does not produce results for them.

My advice would be to find a web design company that actually offer design, development and SEO in-house, this way you should be confident in the knowledge that your website should look great, be technically good and actually produces results for you.

Thomas Ridley is a professional SEO consultant with Kit Happens Ltd, an online marketing business providing SEO Milton Keynes, search engine optimisation, graphic design and email marketing throughout the UK.